[Previous entry: "Simputer ... a computer for India's Poor ..."] [Main Index] [Next entry: "glutathione S-transferase, Hypoxia, antioxidants, muscle damage, mitochondrial volume"]

03/29/2004 Archived Entry: "Public Relations - more than mere spin"

Regarding Media Relations Handbooks; looks like there a few interesting ones like The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen E. Katz and How to Win in Washington: Very Practical Advice About Lobbying the Grassroots and the Media by Ernest Wittenberg ... Brad Fitch's Media Relations Handbook for Agencies, Associations, Nonprofits and Congress appears to be the key resource for the Washington Wonks though .. THE CORE BIBLIOGRAPHY IS LOCATED HERE

Others include How to Win in Washington: Very Practical Advice About Lobbying, the Grassroots, and the Media by Ernest Wittenberg


The Public Relations Handbook (Media Practice) by Alison Theaker


Workbook For Media Writer's Handbook: A Guide To Common Writing And Editing Problems by George T. Arnold


Promoting Your Professional Practice by Jack Gotschalk


Improving Media Relations: A Handbook for Corrections by Aca's Public Information Committee


Taking Charge!: A Survival Guide to Media Relations by Eli. Sopow


Manufacturer's Public Relations and Media Guide by Thomas R. Cutler


The Public Relations Handbook by Alison Theaker


Publicity Writing for Television & Film: A How-To Handbook by Rolf Gompertz


Media Relations Handbook for Agencies, Associations, Nonprofits and Congress (Communication Series) by Brad Fitch


Law enforcement public information a guide for law enforcement administrators for successful media relations, effective by U.S. Dept of Transportation


Media outreach : a public relations guide to working with your local media (SuDoc ED 1.8:M 46/2000) by U.S. Dept of Education


Media Relations Handbook for the Security Executive by M. Sweet

consider the issues ...